We live in a world today, where our assumption and stereotypes of people from different cultures are based on what we see through media and popular culture forms such as TV, movies, and sometimes celebrities. If we were to take time and list down what we think of different cultures how could we all say we know these things for certain? Some may have traveled to different countries and learned things, or perhaps know people from different backgrounds, but for the majority of people, they construct their knowledge through media and popular culture. Media, popular culture, and globalization play significant roles within the world of intercultural communication.
How do we define media? Well is the terms of broadcast, media is refers to the modes, means, or channel through which messages are communicated. For example speaking on the form is a medium of communication because we are connecting from one point to another. Mass media can be viewed in different forms such as newspapers, magazines, TV, movies, and even music. These are considered to be mass media because they spread out to a large audiences of people.
Network Media is defined as the World Wide Web, which connects multiple points to multiple points in addition to serving interpersonal and mass media. Since the growth of technology within the past decade it has tremendously helped the growth off mass media and it will continue to grow. According to MediaMaking, the media is composed of three elements, technology, social relationships or institutions such as broadcasting organizations and music and film companies, and culture form. With technology due to the growth and new findings content providers must keep up to date with the most recent forms of delivering media because a majority of today’s society is very much consumer driven. For example Apple makes a killing every year coming out with a new iPhone because people always want the latest, newest, and most technologically advance item they can place their hands on. Having the older model generally with have people feeling left behind. When it comes to culture forms is refers to formats such as newscasts, sitcoms, action dramas, or thrillers.
Media and popular culture and two terms that tend to get mixed and confused but are very much different from one another. Popular culture refers to systems and artifacts that the general public or broad masses with a society share or about which most people have some understanding. Some forms of popular culture are, hamburger and fries, baggy jeans. Tattoos, celebrities, music videos, sports, etc. in a world where media is so dominant, there is very little that not considered to be popular culture. From things in entertainment, fashion, health, and even religion, almost everything we know can be turned into things that are packaged, bought, and sold.
Globalization is known as the integration among people and their cultures. Many people have seen the American pop culture and have adopted the culture as their own and it continues to spread like wildfire. According to Intercultural Communication integration on a global scale has led to the fragmentation and disruption of economic, political, and cultural cohesiveness within nations and communities. Another way to view this would be cultural imperialism. Cultural imperialism is the domination of one culture over other through culture forms such as popular culture, media, and culture products. We see culture imperialism everywhere whenever we travel. I personally travel to Brazil back in 2012 and they are a very developed country, though they are not still necessarily caught up to the U.S they mainly have the same of technology that we do, and have adopted many of the culture we practice her. You can go into town and here many American artist being played on the radio, you see American TV shows on TV translated in Portuguese, and you’ll even see American type restaurants such as McDonald’s with lines out the door.
Media is around us constantly and it is a growing factor in everyone’s daily lives. With the power of media it give many people to learn about one and other and cultures to merge and evolve.